Construction of Gender Identity in Japanese Popular Culture
(Virtual Ethnographic Analysis of Fujoshi's Phenomenon on Social Media)
DOI:
https://doi.org/10.35326/medialog.v3i1.520Keywords:
Popular Culture, Fujoshi, Social Media, Gender Identity CommunicationAbstract
This study discusses the phenomenon of fujoshi which is a favorite of a woman in enjoying anime and manga that has the genre Yaoi or Boys Love. Yaoi is a genre that tells about same-sex relationships made by men. This research was conducted with qualitative research methods with virtual ethnographic analysis. This study will examine how the construction of gender identity is built on yaoi fans on social media by using the communication theory of gender from Michael Hecht. The results showed that the gender identity of fujoshi was formed through three layers, namely the personal layer, the enactment layer, and the communal layer. This study also found that Fujitsu tends to have multiple identities in their lives. Fujoshi is more willing to show identity about their passion for yaoi on social media.
Keywords: Popular Culture, Fujoshi, Social Media, Gender Identity Communication
Downloads
Downloads
Published
Issue
Section
License
Authors who publish with this journal agree to retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Lisensi Creative Commons Atribusi-BerbagiSerupa 4.0 Internasional Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal. Authors should sign copyright transfer agreement when they have approved the final proofs sent by MEDIALOG: Jurnal Ilmu Komunikasi prior the publication
