PENGARUH UNGGAHAN FOTO WISATA ALAM CURUG MALELA PADA MEDIA SOSIAL INSTAGRAM TERHADAP MINAT BERKUNJUNG GENERASI Z

Authors

  • Suherni Herni Ilmu Komunikasi, Universitas Singaperbangsa Karawang

DOI:

https://doi.org/10.35326/medialog.v5i1.1284

Abstract

ABSTRACT

 

This study aims to determine whether uploading photos of the Malela waterfall natural tourism on Instagram social media has a significant effect on the interest in visiting Generation Z in Cipongkor District.  The independent variable used in this study was the upload of natural tourism photos of Curug Malela (X) and the dependent variable in this study was Visiting Interest (Y).  This research is a quantitative research with causal associative research approach, namely research that aims to determine the influence between two or more variables, where there are variables that influence and are influenced.  The population in this study is Generation Z in Cipongkor District with an age range of 15-24 years, totaling 20,714 people and the sample used is 99 respondents with the sampling technique using simple random sampling.  The analysis used is simple linear regression analysis.  Based on the results of the t test in this study, the sig t value.  0.000 <0.05, which means that the Photo Upload variable has a significant effect on the Visiting Interest variable.

 

Keywords: Social media;  Generation Z;  Tourist attraction;  Interested Visit

Downloads

Download data is not yet available.

Downloads

Published

2022-04-10

Issue

Vol. 5 No. 1 (2022): Medialog: Jurnal Ilmu Komunikasi

Section

Articles

License

Authors who publish with this journal agree to retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Lisensi Creative Commons Atribusi-BerbagiSerupa 4.0 Internasional Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal. Authors should sign copyright transfer agreement when they have approved the final proofs sent by MEDIALOG: Jurnal Ilmu Komunikasi prior the publication